Effective Date: June 13, 2025
Universal Imports of Rochester, Inc. (“we,” “us,” or “our”) is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal information across our services, including our website and the Universal Imports Rewards App.
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1. Information We Collect
We may collect the following types of information when you use our website, make a purchase, schedule service, or engage with our Rewards App:
• Personal Information: Name, phone number, email address, mailing address, and vehicle information.
• App-Specific Data: Loyalty point balances, membership tier, service and purchase history.
• Technical Information: Device type, browser type, IP address, pages visited, and usage data for optimization.
• Voluntary Contact: Any information you give us via email, phone, or contact forms.
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2. How We Use Your Information
We use your information to:
• Respond to your inquiries or fulfill service requests
• Provide, manage, and enhance your customer account and loyalty program experience
• Send service updates, appointment reminders, special offers, and new product announcements
• Improve our website, app, and service offerings based on user preferences and behavior
• Communicate important changes to our policies or terms
Unless you request otherwise, we may email you about promotions, new services, or updates to this policy.
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3. Sharing Your Information
We do not sell or rent your personal information.
We may share data with trusted third-party providers only when necessary to:
• Host and manage our Rewards App (e.g., Kangaroo Rewards)
• Process payments or appointment bookings
• Send authorized marketing communications
These partners are contractually obligated to safeguard your information and use it solely for the services they provide on our behalf.
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4. Your Rights and Choices
You are in control of your information. At any time, you may:
• View what data we have about you
• Request corrections or updates to your data
• Ask us to delete your information
• Opt out of promotional emails or app notifications
• Express concerns about how your data is used
To exercise these rights, you can adjust settings in the Rewards App, click “unsubscribe” in emails, or contact us directly at rewards@universalimports.com.
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5. Security Measures
We take your privacy seriously and use industry-standard safeguards to protect your data.
• Online Protection: Sensitive data (e.g., credit card info) is encrypted and transmitted securely via HTTPS.
• Offline Protection: Access to personal information is limited to employees who need it for specific tasks like billing or customer service.
• Our servers are housed in secure environments.
While no system is 100% secure, we take appropriate steps to minimize risks.
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6. Cookies
We use cookies to enhance your experience, remember login info, and analyze site traffic. Cookies may also help us personalize content based on your interests.
Some third-party services (like analytics tools or ad partners) may also use cookies. We do not control these third-party cookies.
You can disable cookies in your browser settings, but some parts of the site may not function properly without them.
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7. Links to Other Sites
Our site may contain links to external websites. Please note that we are not responsible for the content or privacy practices of those sites. We encourage you to read their privacy policies before providing any personal information.
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8. Children’s Privacy
Our website and Rewards App are not intended for use by children under the age of 16. We do not knowingly collect data from minors.
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9. Policy Updates
We may revise this policy from time to time. All updates will be posted on this page with an updated effective date. Continued use of our services after changes indicates your acceptance of the revised policy.
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10. Contact Us
For any questions or concerns about this privacy policy or how your data is handled, please contact:
Universal Imports of Rochester, Inc.
834 Linden Avenue, Rochester, NY 14625
(585) 381-8677
