About Universal Imports of Rochester in Rochester, NY

Discover premium rides at Universal Imports of Rochester

Universal Imports of Rochester has been a trusted name in the Rochester community for over 40 years. What began as a humble venture with Günter and Astrid Fuerbacher selling cars off their front porch in Fairport has grown into a respected cornerstone of the local automotive industry.

Originally from Nuremberg, Germany, Günter and Astrid arrived in the mid-1960s with big dreams and a strong work ethic. Through dedication and a commitment to quality, they built Universal Imports into the dealership it is today.

Today, the family legacy continues, with our multi-generational family business remaining deeply rooted in Rochester and the Finger Lakes region, guided by the same principles of honesty, quality, and exceptional customer care that Günter and Astrid established decades ago.

Our inventory features a strong selection of premium pre-owned vehicles, all of which have undergone a rigorous multi-point inspection and are professionally detailed so you can buy with confidence.

Our knowledgeable team takes time to understand your daily commute, family needs, budget, and driving preferences before recommending the right vehicle and financing that truly fits your lifestyle. We offer flexible financing options for a wide range of credit situations and back every sale with clear communication and dependable service referrals. At Universal Imports of Rochester, we’re committed to earning your trust with integrity and respect.